What is brand tracking and why does your brand need it?


A brand is nothing without its customers. It’s therefore crucial to listen to them. Brand tracking gathers customer feedback, analyzes the data, and identifies what matters to them. This enables you to improve your product or service in line with customers’ needs and wants. What is brand tracking? Brand tracking is the ongoing measurement of your brand-building efforts against key metrics, such as brand awareness and perception among others. According to Brand Consultant, Matt Davies, everyone who has a brand – and anyone who is really looking to make a meaningful impact with an offering or purpose – can benefit from [...]