In every industry roaming the web, there is fierce brand competition. So in order to outcompete your brand competitors and grow your business on social media, you have to do a social media competitive analysis. When you learn your competitors’ moves, you find ways to reinforce your brand strengths, improve on your shortcomings, and take advantage of opportunities. In this guide, we’ll go over what social media competitor analysis means, its benefits, and the steps to take when performing this analysis. What is competitive analysis? Competitive analysis is an analysis of your competition to find out what their strengths and weaknesses [...]
About Enid Keren NabumatiEnid Keren Nabumati is a multimedia journalist and trainer with skills in news gathering, packaging, editing and online publishing, as well as social media management and monitoring. She has mastered the skill of data collection, analysis and presentation, as well as visualization, graphics design, media monitoring, social media management and reporting.
A brand is nothing without its customers. It’s therefore crucial to listen to them. Brand tracking gathers customer feedback, analyzes the data, and identifies what matters to them. This enables you to improve your product or service in line with customers’ needs and wants. What is brand tracking? Brand tracking is the ongoing measurement of your brand-building efforts against key metrics, such as brand awareness and perception among others. According to Brand Consultant, Matt Davies, everyone who has a brand – and anyone who is really looking to make a meaningful impact with an offering or purpose – can benefit from [...]