Social Media Competitive Analysis – Benefits And How It’s Done


In every industry roaming the web, there is fierce brand competition. So in order to outcompete your brand competitors and grow your business on social media, you have to do a social media competitive analysis. When you learn your competitors’ moves, you find ways to reinforce your brand strengths, improve on your shortcomings, and take advantage of opportunities. In this guide, we’ll go over what social media competitor analysis means, its benefits, and the steps to take when performing this analysis. What is competitive analysis? Competitive analysis is an analysis of your competition to find out what their strengths and weaknesses [...]