Keywords, commonly referred to as the currency of the web are search terms, topics usually nouns that define what your content is about. To contextualize it further for Search Engine Optimization, keywords are words and phrases that users type in search engines as they search for content online.
Why keywords are important.
When writing and publishing content for online, it is important for your content to be ‘keyword’ rich so that users can easily land on your content when they input search queries. The more keywords that appear in your story title, sub-headings, content, captions and tags, the more likely it will be for search engines to pick your content when tasked with search queries from users.
Keyword search tools
To improve on the number of keywords in your online content, there are a number of free and paid tools that can help generate keyword search volumes and suggest online content ideas and key phrases.
How to choose the right keywords for SEO