As we interface and interact with different digital channels and tools, its important to obtain insights and data on the performance of each of the frequently accessed platforms and devices. For any business or entrepreneur, these digital statistics helps organizations to identify new opportunities, make better decisions, and improve operational efficiency. Big data, in particular, is playing an increasingly important role in digital transformation initiatives. The reports, data and statistics presented in this article were generated, published and sourced from Data Reportal.
Top Digital Trends in 2023.
Essential Uganda Digital Media Statistics 2023
1. Overview of the adoption and use of connected devices and services.
2. Change in the use of connected devices and services overtime.
3. Essential indicators of internet adoption and use
4. Number of internet users and year on year change
5. Access to the internet in the context of other life essentials, as a percentage of total population.
6. Share of web traffic by device
7. Share of web traffic by browser
8. Top Google Searches
9. Overview of social media usage
10. Web traffic referrals from social media
11. Facebook: Audience and advertising overview
12. Top Youtube searches
13. Instagram: Audience and advertising overview
14. LinkedIn: Audience and advertising overview
14. Twitter: Audience and advertising overview
15. Mobile phone connectivity
16. Cellular mobile connections overtime
16. Affordability of mobile internet access
16. Share of mobile web traffic by mobile OS
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